Cash Clarity for Founder-Led Businesses

Do you actually know where
your business stands,
financially?

Most founders know their revenue. Very few know their cash. Flowbridge gives you the financial clarity to run your business with confidence, not guesswork.

Supporting UK founder-led SMEs
£500k–£20m typical client turnover
Plain English finance, always
Sound familiar?

Finance that works against you, not for you

Sales are up — but cash is always tight

Revenue is growing, the P&L looks fine, yet money never seems to actually be there. The gap between profit and cash is a problem most founders feel but can't explain.

Big decisions made on gut feel

Hiring, pricing, investment — you're making calls that shape the business without reliable numbers to back them up. It works until it doesn't.

Your accountant tells you what happened. Nobody tells you what to do next.

You get figures once a month — sometimes once a year. They tell you where you've been, not where you're going. And there's no one in your corner to translate them into action.

You find out about a cash problem when it's almost too late.

There's no early warning system. No one flagging that the next eight weeks look tight. Just a moment when the numbers don't add up and you're scrambling to fix it.

How We Help

Finance support that fits your stage

Four core offerings — from a rapid cash diagnostic to ongoing strategic FD support.

01

Cash Clarity Diagnostic

A rapid review of your finances to uncover cash leaks, risks, and immediate opportunities. Includes a cashflow review, working capital analysis, margin checks, and a 30-day action plan.

Fixed-fee project Get started
02

Management Accounts That Actually Matter

Monthly numbers built for decisions — KPI dashboard, profitability by channel, budget vs actual, and a monthly review call so you always know what to focus on next.

Monthly retainer Get started
03

Forecasting & Growth Planning

12-month forecasts, cash runway, scenario modelling, hiring affordability and pricing analysis. Know what's coming before it arrives — and make every big decision with confidence.

Project or ongoing Get started
04

Fractional Finance Director

Board-level financial thinking, strategic input, KPI accountability, and lender readiness — 1 to 4 days per month. Senior support without the full-time overhead.

1–4 days per month Get started
Free Resources

Free tools built for founders

Practical tools to help you understand your cash, test your readiness, and make better financial decisions — no account, no obligation.

These tools are in development. Drop your email and I'll let you know when they're ready.

01

Cash Readiness Score

Find out how resilient your cash position really is — and where the biggest gaps are hiding.

Coming Soon Join waitlist
02

Funding Readiness Assessment

See how prepared your business really is before approaching a lender or investor.

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03

Financial Health Check

A quick snapshot of where your business stands across the key indicators that matter most.

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04

13-Week Cash Flow Forecast

A simple template to give you a rolling 90-day view of your cash — built for founders, not accountants.

Coming Soon Join waitlist
Why Flowbridge

Finance that works for founders, not accountants

Commercial, not just accounting

We focus on decisions, growth, and cash — not historical reports filed away and forgotten.

Practical and fast

Clear advice and simple actions, without corporate jargon or unnecessary complexity.

Flexible support

Whether you need a one-off sense check or ongoing support as you grow, the engagement fits around your business — not the other way around.

Built for founders

You shouldn't need a finance degree to understand your own business. Everything is explained in plain English, with context, so you can make decisions rather than just sign things off.

"Bridging the gap between numbers and growth — for the founders who are too busy building to stop and look at the numbers."

— The Flowbridge mission
About Flowbridge

There's a gap most founders fall into

I'm Alex, CIMA-qualified and based in Worcestershire. I've spent my career working inside businesses — helping founders and leadership teams understand what their numbers actually mean and what to do about them.

Most SME owners I speak to are in the same position. Revenue is coming in, the business is moving, but cash feels unpredictable and financial decisions get made on instinct. There's a bookkeeper, maybe an accountant, but nobody helping you think through what comes next.

That's the gap Flowbridge is built for. Not another report. Not more historic data. A straight conversation about where your cash is, where it's going, and what your options are.

Book a Free Call
Free · No obligation

Want to talk through
your numbers?

A relaxed, no-pressure conversation about where your business is financially and what might help. No pitch. Just a genuine chat.